The chairman of Cape Media Simon Gicharu in a speech during the commissioning of the TV47 Digital said the MoUs will give TV47 a head start in a competitive media environment.
“The Jicho Pevu offering will be now called Jicho Pevu47,” Gicharu said adding that the company has been in talks with former KTN reporter and Nyali MP Mohammed Ali.
The two contracts will provide critical investigative content to build traction and grow a critical audience.
The media house is seeking to build an audience by targeting unique and untold stories as it seeks curve out its share in a fiercely competitive market.
Mr Gicharu said there is a gap in the market especially in relation to the 47 counties where there many untold stories.
He said when he started Mount Kenya University, he was told that he will not succeed because he could not compete with big universities. The university is now the largest private university in the country.