New report reveals the most covered people in the news

President Uhuru Kenyatta is the most covered personality in the news, scooping 20% of media coverage.

His deputy, William Ruto, comes a close second with 12% and ODM leader Raila Odinga taking the third spot with 8%.

This is according to the Kenya Media Landscape 2019 report by TIFA Research released on Wednesday, July 10 in an event graced by ICT Cabinet Secretary Joe Mucheru.

Interior CS Fred Matiangí scooped the fourth position with 5% as Nairobi Governor Mike Sonko and Sports Cabinet Secretary Amina Mohamed tied at position five with 3%.

Amb. Amina Mohamed is the only female leader in the top 17 ranking.

Other notable personalities in the list are outspoken Education CS George Magoha and ANC leader Musalia Mudavadi, who recently announced his presidential bid but vowed he would not campaign until the right time comes.

In matters politics, William Ruto took the crown. It is speculated that his 2022 campaigns and tours around the country form the basis of his popularity in the news coverage. President Uhuru Kenyatta and Raila Odinga occupy the second and third position respectively.

Interior CS Fred Matiangí topped crime coverage because security falls under his docket. Migori Governor Okoth Obado took the third position because of his recent date with the courts over the murder of Rongo University student Sharon Otieno.

In matters corruption, President Kenyatta, William Ruto and DPP Noordin Haji received most coverage.

According to the ICT CS Joe Mucheru, the media industry has grown since the digital migration in 2016, meaning a lot of Kenyans have access to content.

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