Government’s institutions and private organisations across the country are likely to pay fines over the much-hyped Jerusalema dance challenge.
Warner Music, the record company that holds the rights to the global hit, says it will demand license fees for the use of the song in dance videos.
Master KG, the South African singer behind the track, partly owns rights the music. Warner says viewers ought to have sought permission from the producers, in the form of a licence, before recording dances to the music.
In a statement through German news outlet Deutsche Welle, Warner said it will be demanding the fees from any organization or institution that used the music, either “as an advertising or image-promoting effect.”
With this announcement, institutions such as Kenya’s parliament and other private organisations that took part in the challenge may be answerable to the fines slapped on them.
It’s still unknown the amount set to be charged by Warner Music; however the fines will not be applicable on individuals who took part in the challenge.
Warner says any institution that used the music, either as advertising or image-promoting effect in favour of an institution, organization or company may be in for a hefty fine.
Kenyans from all walks of life joined in the much hyped dance with MPs, government institutions, county governments like Nairobi County and private organisations taking part in the challenge.
The Jerusalema soundtrack is a creation of South African musician and record producer Master KG, and Nomcebo Zikode. It was produced and released in 2019.
The song hit the trending path during the Covid-19 pandemic in 2020, resulting into several dance challenges online, that saw its viewership on Youtube surpass 60 million.
Warner Music Group Corp. is an American multinational entertainment and record label conglomerate headquartered in New York, U.S.
It is one of the “big three” recording companies and the third-largest in the global music industry, after Universal Music Group and Sony Music Entertainment.
Although it has a “religious-leaning” lyrics, “Jerusalema” is an upbeat disco-house track containing “deep”, “spiritual”, gospel lyrics. It speaks about Jerusalem being the home of many religious believers.
The song had reached number one in Belgium, Netherlands, Romania and Switzerland.