When Marshall McLuhan (1911-1980) coined the phrase “the global village”, he envisaged a world where people are interconnected using the World Wide Web (WWW). A world where people from different corners of the planet Earth are able to interact freely without geographical constraints.
Well…Lamu County has just being made a village. The Coastal county has created @WhatsApp groups to interact with residents.
According to the County Government, it will be using the social media platform to target 37 per cent of Lamu’s youthful population aged between 20-39 years, and addressing topical issues affecting the society.
How to mitigate the COVID-19 pandemic are among the key discussions the county hopes to be conducted in the WhatsApp groups.
“Through this, the County receives feedback on how the residents are dealing with the challenges that come with the pandemic in all aspects of their social life,” says the county government.
Using the recently-concluded public participation in the budgeting process, the Governor Fahim Twaha-led devolved unit says, “the targeted audience being youth from different household pass to collect information from older generations (elderly) through videos and voice notes and give feedback to the County for their action.”
Stakeholder mapping is key in achieving this as the county can have specific groups for youth, women, PWDs, businesses, farmers, professionals, elderly, and faith-based groups to identify their priorities as the county rolls out programs.