Paul Pogba becomes the latest star to snub one of the EURO 2020 sponsors after he removed a Heineken beer bottle placed in front of him at a press conference.
The French midfielder was at a post-match press conference following their opening match victory over Germany when he was seen moving a beer bottle that was on a table directly infront of him.
For a devout Muslim, as Pogba is, the removal of the beer bottle is likely due to his unwillingness to endorse the product which is considered ‘haram’ or forbidden in the religion.
Pogba follows Ronaldo’s stance
This stance by Pogba came just a day after Portuguese captain Cristiano Ronaldo removed two Coca-Cola bottles placed on the table at a press conference ahead of the team’s opening game against Hungary.
It is no secret that Ronaldo is obsessed with healthy living and he was in visible disdain at the fact that they had placed soft drinks bottles at the table. After putting the bottles away, the Juventus forward shouted in Portuguese: “Drink water!”
It will be interesting to see what the sponsors or the organizers of the tournament will have to say on the matter and if more stars will shun endorsing brands they do not believe in.
British outlet Daily Mail reports that Cristiano’s snub of Coca Cola drinks at this recent EURO 2020 presser has triggered a $4 billion fall in share price, with the company’s share dropping from $56.10 to $55.22 almost immediately after. Coca Cola’s value went from $242B to $238B overnight.