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HomeSportsOkaka: Inside FKF's ambitious strategy to deliver women's football

Okaka: Inside FKF’s ambitious strategy to deliver women’s football

For the first time in the history of Kenya’s women’s football scene, a strategic plan has been launched to guide the growth of women’s football in the country.

This is a milestone by Nick Mwendwa-led Football Kenya Federation (FKF), bearing in mind the matter was given little or no attention by previous football administrations.

The need to position Kenya as a women’s footballing powerhouse prompted the crucial need for a strategic approach, aimed at holistically and consistently developing the women’s game, in order to complete, sustain, and continuously grow its success both at the national and grassroots level.

The Women football strategy will help highlight and grow the massive potential of women’s football in Kenya

The strategic plan aims to develop women football basing on five key pillars which include Grassroots and youth football, Leagues and competitions/ Club licensing, National teams /Centre of Excellence, Capacity Building, and Marketing and Branding which is expected to enable the federation to realise its vision for women football.

Steady rise in FIFA Women ranking

The vision is to develop and grow the women’s game, on and off the pitch, steady rise in international FIFA ranking, and qualify for the Women World Cup in 2023.

As of March 2021, the Kenya National Women team, Harambee Starlets stood at position 124 with a total of 986 points in the FIFA Women ranking.

This was a notable improvement from the 2019 ranking where they stood at position 133.

Harambee Starlets coach David Ouma expressed his aim to nick the top of Africa status with his team.

“I am glad to achieve our milestone of standing at the top in East Africa, right now, we are aiming to achieve our next milestone which is to be the team to beat in Africa, ” Coach Ouma said at the time

What’s FKF strategy all about?

The strategy is based on understanding an individual’s motivation to play – learning, recreation, competition, and excellence. It aims to ensure there is access and opportunity for every girl and woman to play, coach, spectate, officiate, manage or administer.

This will then provide opportunities for women and girls of all ages, abilities, and backgrounds to fall in love with the beautiful game and enjoy the many benefits that it can bring to their life.

Ultimately, all these concerted efforts will raise the number of girls participating in football – in line with football’s world governing body, FIFA’s vision of targeting 6 million girls playing football in the world.

The writer, Kenn Okaka, is the Media and Communications Manager at Football Kenya Federation.

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