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Aluda: Rhythm maker who won Mutahi Ngunyi’s KSh50K challenge with Ruto’s hustler video developed interest from cockerel sound mix

In Summary

  • Aluda says he wanted to study journalism, but instead was admitted for a political science course at K.U.
  • He says his first comical was of a chicken and goat sounds mix for a local artist who is making a Christmas song.

In a brightly lit room, walls painted red and green, a neatly-made bed on one corner, and above it hangs a four-sided purple net.

By the door is a keyboard, a black office chair, the floor covered with a fluffy grey carpet.

Euniver Aluda Muheshi welcomes us to his office-cum-humble home. He has become popular within a short period of time, thanks to his comical-yet-political videos.

Even for a man with a Bachelors’ Degree in Political Science from Kenyatta University, he was surprised when his first comical work – based on Senator James Orengo’s “noun before a verb” submission at the BBI hearings – trended on social media.

How did the sound master start?

Aluda says he has always had a knack for music. In fact, in his third year at campus, he went to record his first song at a studio in Nairobi’s Umoja area. The producer did not come up with some good beats, and when he expressed his displeasure, the management told him to “play around with the keyboard himself.”

By his final year in 2017, the 27-year-old decided he would pursue music instead of seeking a job with his newly acquired degree.

“I did not like history but I chose it in high school and passed. I wanted to study journalism instead. But where I come from it is believed if you get an opportunity to go to university, it is a golden chance,” the music producer explains.

Mutahi Ngunyi challenge

He says he had been following some musical comics of a foreign producer and wanted to explore the same, just not in the field of politics. His wish came true in an unexpected way. A local artist requested him to create some chicken sounds for a song he was making for Christmas.

“After the artist told me to execute the idea, I shared our message screenshots on WhatsApp and Facebook because I thought it was funny. A certain lady then dared me, ‘unahepa kazi my friend. Chapa kazi.’ I looked for some sounds on YouTube, added some goat sounds and sent back the work. He [the artist] was impressed,” Aluda narrates as he gave a chuckle.

Less than a week later is when he did the Orengo’s comical piece.

It was from this particular work that he capture the attention of renowned political analyst Mutahi Ngunyi. Prof. Ngunyi commended him and offered to give him some jobs on the same.

His first “challenge” was Kandara MP Alice Wahome’s theatrical explanation of the bottom-up economic model. Aluda says he saw the challenge 16 hours later but still did it. Unfortunately, the KSh10,000 price eluded him.

On September 3, 2021, Ngunyi uploaded another challenge. This time around, it was a video of DP Ruto clarifying his wealth just a day after Interior CS Fred Matiang’i had revealed a list of his properties and security personnel attached to them. He was late again by four hours.

“I saw it at 11 pm. I watched the entire Ruto speech more than once. Then I looked for some regular beats in it to be able to put in my sounds,” Aluda says.

To make the magic happen, the music producer says he first listens to one’s speech, identifies the humorous or controversial parts, then identifies regular rhythms in them. “For example, noun-before-a-verb should flow regularly like a one-two, one-two,” he claps to simulate the rhythm.

With experience, he admits time consumed in making the videos has reduced significantly. For the Ruto one, he spent an hour coming up with the final video…And it paid off.

“To record an artist’s song, which may take hours then do the editing later, I charge like KSh7,000. But for Ngunyi’s challenge, I did the clip for an hour and got KSh50,000…It was a boost,” the content creator says.

Political heat

But his newly-found venture has come along with its fair share of challenges. Aluda’s friends and clients incessantly question him on his political affiliations.

“A friend of mine told me that if I was against Ruto then I could no longer be friends with him. I told him it was just business.”

He recalls one Sunday during a church service when his pastor summoned him over the “bottom-up” comical piece. Being a praise and worship team member, the use of the word tako (Swahili word for a person’s behind) in his comedy did not sit well with the man of God.

Aluda shies away from the question of ever getting into active politics, although he says if it ever comes, he would be a singing MP or MCA, he says recalling gospel artist Pitson’s words.


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