- The image will now be sold as a Non-Fungible Token(NFT), a way of owning the original image.
An image of an American minor’s disapproving look when she was two years old is now up for auctioning at a starting price of KSh1.6 million.
It has been seven years since her mother videoed her reaction on news that she and her sister would visit Disneyland.
The image will now be sold as a Non-Fungible Token (NFT), a way of owning the original image.
An NFT “provides a digital certificate of ownership for the piece and allows original versions of popular online content such as memes and viral tweets to be sold as if they were physical pieces of art.”
How the meme-making photo went viral
In September 2013, Chloe’s mother Katie filmed her two daughters before and after breaking news that she would take them to Disneyland. She later uploaded the clip on the family’s YouTube channel launched in 2011.
Lily, Chloe’s older sister could not hide her joy as she cried happily while Chloe looked at her and made a side-eye glance.
In an interview on BuzzFeed, Katie said she did not think anything of her daughter’s reaction, but the internet did. It became widely used in memes.
While recreating the expression in January this year, Chloe says it was a great experience.
“She was just crying, and I was just watching her cry, and then all of a sudden I do the face that I always do… And the rest is history,” the now 10-year-old said.
The video has been watched for more than 20 million times, and memes using the image, even more.
The Utah family has now decided to auction off the image as an NFT at a starting price of KSh1.6 million. Her mother says proceeds from the viral meme will get her daughter through college.
She now enjoys a huge following on Instagram with over 500,000 followers. Chloe also sells branded merchandise including hoodies, t-shirts, trousers, socks and blankets.