Grammy award-winning singer and businesswoman Rihanna will launch her Fenty brand of beauty products in Africa later this month.
“I’ve been waiting for this moment!!” she thundered on social media. “Fenty Beauty and Fenty Skin are are finally dropping in AFRICA!!”
She says the May 27 launch will be in Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe. “And that’s just the beginning!!!”
Rihanna started Fenty in 2017. She adopted her surname as the brand name and trademarked it. The brand has been a runaway success.
According to Cosmopolitan magazine, the brand is now worth $2.8 billion. Rihanna herself is worth an estimated $1.7 billion. In September 2020, Kenyan internet sensation Elsa Majimbo struck a deal with Rihanna to promote the Fenty brand.